Cohen Group Advertising, Houston, TX

About Us

Cohen Group, Inc. provides advertising services in Houston, Texas. It offers market partnership services, such as Houston market planning, Houston advertising strategy, Houston budgeting, Houston accounts service, and Houston vendor/co-op; Houston media services, including Houston market strategy, Houston negotiation, Houston power buy, Houston media auditing, and Houston co-op billing; and Houston creative services comprising Houston campaign development, concept, Houston copywriting, Houston design/Houston art direction, Houston print production, and Houston television/Houston radio production. Looking for Houston web design or Houston website design? We provide Houston web design, Houston website design, Houston SEO, Houston search engine optimization, Houston Joomla, Houston Content Management System, Houston CMS, Houston software development, Houston Furniture Website Design, Houston Furniture Web Design, Houston Retail Website Design, Houston Retail Web Site Design, and Houston application development. Cohen Group, Inc. is based in Houston, Texas. We specialize in Houston Furniture Advertising, Houston Retail Advertising, Houston Automotive Advertising, Houston Automobile Advertising, Houston Furniture Web Design, Houston Furniture Website Design, Houston Retail Web Design, Houston Retail Website Design, Houston Automotive Web Design, Houston Automotive Website Design, Houston Automobile Web Design, and Houston Automobile Website Design.

The Cohen Group is taking advertising to new heights in Houston, Texas. We are results-oriented and retail-focused. We take pride in building both sales and relationships with existing or soon-to-be market leaders. It’s time to upgrade your advertising. It’s time to CohenUP!

Houston Advertising Services

Houston Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. It can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.[1]

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

Houston Web and Website Design

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers.

The intent of web design[1] is to create a web site—a collection of electronic documents and applications that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit-mapped images (GIFs, JPEGs) and forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Adobe Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML/XHTML tags.

Improvements in browsers' compliance with W3C standards prompted a widespread acceptance and usage of XHTML/XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements and objects. Latest standards and proposals aim at leading to browsers' ability to deliver a wide variety of content and accessibility options to the client possibly without employing plug-ins.

Typically web pages are classified as static or dynamic:

With growing specialization in the information technology field there is a strong tendency to draw a clear line between web design and web development.

Web design is a kind of graphic design intended for development and styling of objects of the Internet's information environment to provide them with high-end consumer features and aesthetic qualities. The offered definition separates web design from web programming, emphasizing the functional features of a web site, as well as positioning web design as a kind of graphic design.[2]

The process of designing web pages, web sites, web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction, information architecture, interaction design, marketing, photography, search engine optimization and typography.

Houston SEO and Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Houston TV Commercial Production

A television advertisement or television commercial–often just commercial or TV ad (US), or advert or ad (UK/US), or ad-film (India)–is a span of television programming produced and paid for by an organization that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from goods and services to political campaigns.

The effect of commercial advertisements upon the viewing public has been so successful and so pervasive that in some countries, the United States in particular, it is considered impossible for a politician to wage a successful election campaign without the purchase of television advertising. In other countries, such as France, political advertising in television is strictly restricted,[1] and some, like Norway, even completely ban it.

Houston Radio Spot Production

Commercial radio stations make most of their revenue selling “airtime” to advertisers. Of total media expenditures, radio accounts for 6.9%.[1] Radio advertisements or “spots” are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934,[2]Federal Communications Commission[3] regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively unchanged from the original Radio Act of 1927, enacted to deal with increasing problems of signal interference[4][5] as more and more stations sprung up around the country.

Houston Outdoor Billboard Advertising and Design

A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Houston Joomla Content Management System (CMS)

A content management system (CMS) is a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to:

In a CMS, data can be defined as nearly anything - documents, movies, pictures, phone numbers, scientific data, etc. CMSs are frequently used for storing, controlling, revising, semantically enriching, and publishing documentation. Content that is controlled is industry-specific. For example, entertainment content differs from the design documents for a fighter jet. There are various terms for systems (related processes) that do this. Examples are web content management, digital asset management, digital records management and electronic content management. Synchronization of intermediate steps, and collation into a final product are common goals of each.

Houston Software and Application Development

Software development is the act of working to produce/create software. This software could be produced for a variety of purposes - the three most common purposes are to meet specific needs of a specific client/business, to meet a perceived need of some set of potential users (the case with commercial and open source software), or for personal use (e.g. a scientist may write software to automate a mundane task).

The term software development is often used to refer to the activity of computer programming, which is the process of writing and maintaining the source code, whereas the broader sense of the term includes all that is involved between the conception of the desired software through to the final manifestation of the software. Therefore, software development may include research, new development, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.[1] For larger software systems, usually developed by a team of people, some form of process is typically followed to guide the stages of production of the software.

Especially the first phase in the software development process may involve many departments, including marketing, engineering, research and development and general management.[2]

Contact Us

http://www.cohenup.com/
430 Heights Blvd
Houston, Texas 77007
(713) 439-1439

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